Accessible Facebook Posts

Creating accessible Facebook posts ensures that all users—including those who are blind, low-vision, Deaf, or hard of hearing—can fully engage with your content.

General Guidelines

• If an image is important enough to post, then it's important enough to add alt text.
• If you are posting a video, then be sure to use captions to explain speech and audio events, and audio description to explain visual information not conveyed in the audio.
• Your post content should be descriptive and compliment your photo(s)/video.  
• Try to limit use of Hashtags and tagging users.  Place them at the end of the post to minimize confusion.

Recommendations for Photo-based Posts

• Avoid posting images with text in them.
• Modify alternative text on your images; make sure they aren't redundant with the post caption.
  • After uploading a photo into a post, click the "Edit" button.
  • In the Photo detail screen, click on "Alternative text".
  • Type some descriptive text, akin to how you would describe the image to someone over the phone.
    • If you are having trouble coming up with Alt Text, then try running your photo through ASU EdPlus's Image Accessibility Creator (URL: https://asuo-ai-labs.streamlit.app/Image_Accessibility)
  • Click "Done", and once you have your post-content typed out, click the "Post" button.

Recommendations for Posts of Videos

• Avoid using videos that infer heavily on visual or audio-information.
  • Example: A 54 second video of North Idaho College Wrestlers playing mushroom ball with the only audio being "Brain Stew" by Green Day.  A blind/low-vision person would not be able to fully understand what is going on with this post without someone attempting to explain the video.
  • Example: A scenic video with the text "North Idaho College Coeur d'Alene, ID February 2026" encoded onto the video, but not represented in the audio.  
• Ensure the video has captions that accurately describe the speech and important audio events within the video.  To learn more about what makes for great video captions, checkout the DCMP Captioning Key (URL: https://dcmp.org/learn/captioningkey)
• If the video has visual elements that are not represented in the audio, then consider encoding Audio Description in the video prior to posting, or linking to an AD-version of the video in your post content .  To learn more about what makes for great Audio Description, checkout the DCMP Audio Description Key (URL: https://dcmp.org/learn/descriptionkey) and/or checkout Roy Samuelson's Keynote at Accessibility Camp CdA 2025: Beyond Compliance - Crafting Audio Description That Audiences Feel (URL: https://nic.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=3d6e629c-cc67-49b6-b405-b33e0140e097)