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Universal Design (UD) is something we are subjected to thousands of times a day, often without realizing its importance. Most of the time, a product's utility, provided convenience or cool factor is chalked up to nothing more than simply good product design. However, the effectiveness of consumer goods, software and even services can be greatly attributed to Universal Design. "UD promotes an expanded goal to make products and environments welcoming and useful to groups that are diverse with respect to many dimensions, including gender, race, ethnicity, age, socioeconomic status, ability, veteran status, disability, and learning style" (Burgstahler, 3).
Universal Design has seven core features:
- Equitable Use - Designed to be useful to and accessible by people with diverse abilities, using identical means, where possible or equivalent when not.
- Flexibility in Use - Provide choice and adaptability in methods to accommodate a range of individual preferences and abilities.
- Simple and Intuitive Use - Eliminate unnecessary complexity to accommodate the user's experience, language skills and knowledge.
- Perceptible Information - Instruction is communicated effectively regardless of surrounding conditions or user's sensory abilities.
- Tolerance for Error - Materials anticipate variation in student learning pace and prerequisite skills, while allowing for practice.
- Low Physical Effort - Minimization of non-essential effort or increased time where these are not essential elements.
- Size and Space for Approach and Use - Attention to the environment for approach, reach, manipulation, line of sight, etc.
UD and Accessibility are often thought to be one in the same, but that is like saying that all smart phones are iPhones. In theory, all universally designed products and services should be accessible, but not all accessible products and services may be thought to be classified as UD. The goal is to move beyond simply providing accessibility and accommodations for people with disabilities, and take those opportunities to enhance a product or service for all.
References
Burgstahler, S. E. (2015). Universal design in higher education from principles to practice (2nd ed.). Cambridge, MA: Harvard Education Press.